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Privacy Policy

Last Updated: June 9, 2025

This Privacy Policy describes how Butterfly Effect Experience, LLC, DBA Merissa Si-Lence (“we,” “us,” or “our”), collects, uses, and shares your personal information when you use our website [website URL] and any of our subdomains (collectively, the “Website”).

Topics Covered:

  • Personal Information We Collect
  • How We Use Your Personal Information
  • How We Share Your Personal Information
  • How We Store Your Data
  • Email Marketing
  • Behavioral Advertising
  • Your Data Protection Rights
  • Third-Party Websites
  • Changes to This Privacy Policy
  • Contact Us

Personal Information We Collect

  1. Device Information
    When you visit our Website, we automatically collect certain information about your device, including:
  • Your web browser
  • IP address
  • Time zone
  • Cookies installed on your device

Additionally, as you browse the Website, we collect:

  • Information about the individual web pages or products you view
  • Websites or search terms that referred you to our Website
  • Information about how you interact with the Website

This is collectively referred to as “Device Information.”
We collect Device Information using technologies like:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more on cookies, visit http://www.allaboutcookies.org.
  • Log Files: Track actions on the Website and collect data like your IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record browsing behavior.
  1. Provided Information
    We also collect data that you provide directly, such as:
  • Registering online or placing an order for products or services
  • Submitting a survey or feedback
  • Signing up for newsletters or free resources
  • Completing intake forms for services or programs

The Provided Information may include:

  • Personal identification information (e.g., name, email address, phone number)
  • Payment information (e.g., billing address, shipping address, credit card details)
  • Business-related information (if applicable)

How We Use Your Personal Information

We use your information to:

  • Fulfill orders, process payments, and provide order confirmations
  • Communicate with you
  • Screen for fraud or security risks
  • Provide marketing or advertising (aligned with your preferences)
  • Improve Website functionality and user experience
  • Track affiliate referrals to credit commissions

How We Share Your Personal Information

We share your information with trusted third parties, such as:

  • Payment processors to securely process transactions
  • Providers of email management and distribution tools
  • Security and fraud prevention services
  • Data analytics and aggregation tools
  • Affiliate marketing software providers

We may also share your information to comply with laws, respond to lawful requests, or protect our rights.

How We Store Your Data

We process and store your data using reputable providers such as:

  • GoHighLevel
  • Stripe
  • PayPal

We employ commercially reasonable security measures to protect your data. While no system is 100% secure, we strive to safeguard your information to the best of our ability.

Email Marketing

By subscribing to our emails or downloading resources, you agree to receive communications from us, including newsletters, updates, promotions, and announcements. You can unsubscribe anytime by clicking the link in our emails or contacting us directly. Note that unsubscribing may result in missing important updates or offers.

Behavioral Advertising

We use your information to deliver targeted advertisements and improve site experience through behavioral tracking tools. These may include:

  • Facebook Pixel
  • Google Ads
  • TikTok Pixel
  • Microsoft Clarity (for anonymous session recording and heatmap analysis)

For more on how targeted ads work, visit the Network Advertising Initiative’s Educational Page.

You can opt out of targeted advertising via:

Analytics & Session Recording

We use tools like Microsoft Clarity to better understand user behavior on our site. These tools may collect anonymized data such as clicks, scroll behavior, or time spent on pages.
All data is processed according to each provider’s privacy policy and does not identify individual users.

You can learn more or opt out via Microsoft Clarity’s Privacy Terms.

Your Data Protection Rights

If you are a European resident, you have the right to:

  • Access, update, or delete your personal information
  • Restrict or object to data processing under certain conditions
  • Transfer your data to another organization

To exercise these rights, contact us using the details below.

For California residents, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by writing to 1625 North Market Blvd., Suite N 112, Sacramento, California 95834.

Third-Party Websites

Our Privacy Policy applies only to our Website. We are not responsible for the practices of third-party websites linked from our site. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices or for legal reasons. Updates will be indicated by the “Last updated” date above.

Contact Us

For questions, concerns, or to exercise your rights, contact us:

  • Email: hello@merissasilence.com
  • Mail: 8911 North Capital of Texas Highway
    Suite 4200 #1111
    Austin, TX 78759