THE BLOG
The Build
Systems, routines, and structure for women building a business after work
I’m not done. I’m in it.
This is where I’m testing what works, fixing what doesn’t, and figuring it out as I go. I’m building from the middle.
If you’re building something while juggling a job, a family, or a brain that works differently… you’re in the right place.
Where I Started
Building a Business While Working Full Time: 2025 Strategy Guide
I build this business when my day job is done. Early mornings. Late nights. The space between meetings when I can think clearly for five minutes. Not leftover time. The only time. Building after hours isn't about squeezing more into already full days. It's about...
Explore by Focus Area
Choose the part of the build that matters most to you right now
Systems & Tools
What I’m using to make this work. Tested tools, simple systems, and quiet automation.
Planning & Productivity
Time, energy, and mental load management.
Work & Business
How I’m navigating a workday while building something of my own.
Behind the Build
My notes, pivots, and decisions as I figure this out in motion.
Marketing & Visibility
What I’m doing to show up, stay visible, and still protect my capacity.
Latest from the Blog
All-in-One Business Platform Review: What I Use in 2025
I spent three months switching between multiple tools to send one client invoice, schedule a discovery call, and track my project progress. ClickUp for task management, Calendly for scheduling, Stripe for payment processing, Mailchimp for email campaigns, Canva for...
How I Organize Business Files Fast After Work
Twenty-three minutes hunting for a client contract that lived somewhere in my digital chaos. Files named "Untitled" and folders called "Business Stuff" scattered across three different drives. Drinking cold tea while I clicked through the mess, knowing I had maybe an...
Business Metrics Dashboard Setup for Side Hustlers
Spent three hours last Sunday hunting through disconnected spreadsheets trying to figure out if last month was better than the one before. Numbers scattered across Google Analytics, ClickUp, my half-completed revenue tracker, and my notebook. I couldn't tell if things...