THE BLOG
The Build
Systems, routines, and structure for women building a business after work
I’m not done. I’m in it.
This is where I’m testing what works, fixing what doesn’t, and figuring it out as I go. I’m building from the middle.
If you’re building something while juggling a job, a family, or a brain that works differently… you’re in the right place.
Where I Started
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Choose the part of the build that matters most to you right now
Systems & Tools
What I’m using to make this work. Tested tools, simple systems, and quiet automation.
Planning & Productivity
Time, energy, and mental load management.
Work & Business
How I’m navigating a workday while building something of my own.
Behind the Build
My notes, pivots, and decisions as I figure this out in motion.
Marketing & Visibility
What I’m doing to show up, stay visible, and still protect my capacity.
Latest from the Blog
Bare Minimum Tech Setup to Start Your Side Business
I opened my laptop at 9 pm last night. Stared at the screen. Too tired to make something new. Too wired to close it and sleep. Three tabs with tools social media ads kept telling me would fix everything. A notification about another workshop on some tech stack. The...
Why I Switched Project Management Tools for My Business
I stared at my project management setup three months ago and was frustrated. Tasks scattered across three different tools. Deadlines I kept missing because they were buried in a forgotten board or on a post-it note. The system I built six months ago wasn't working...
How to Set Up Business Systems While Working Full Time
I made my first folder system while sitting on the couch. Tuesday. Almost midnight. Eyes hurt. Brain fuzzy. Emails everywhere, some for clients, some for work. Post-it notes with ideas stuck to my desk, my planner, my laptop. Another client invoice nearly missed since...