THE BLOG
The Build
Systems, routines, and structure for women building a business after work
I’m not done. I’m in it.
This is where I’m testing what works, fixing what doesn’t, and figuring it out as I go. I’m building from the middle.
If you’re building something while juggling a job, a family, or a brain that works differently… you’re in the right place.
Where I Started
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Explore by Focus Area
Choose the part of the build that matters most to you right now
Systems & Tools
What I’m using to make this work. Tested tools, simple systems, and quiet automation.
Planning & Productivity
Time, energy, and mental load management.
Work & Business
How I’m navigating a workday while building something of my own.
Behind the Build
My notes, pivots, and decisions as I figure this out in motion.
Marketing & Visibility
What I’m doing to show up, stay visible, and still protect my capacity.
Latest from the Blog
Efficient Social Media System: My One Hour a Week Workflow
Tuesday at 10 PM. Instagram caption about half-written. Deleted it. Opened LinkedIn. Three sentences about business growth. Deleted those too. Three hours of this. Nothing posted. Cold tea. Another week invisible. That's when I stopped trying to post when inspiration...
Top 3 Business Automation Tools I Use Every Week
Sitting at my desk last night staring at three browser tabs. GoHighLevel. ClickUp. QuickBooks. The only tabs I keep pinned. Used to have twelve different tools open, trying to remember which one did what. Now it's these three. They run things while I'm in meetings...
Best Business Tools for Side Hustles in 2025
I opened my computer last week. Desktop cluttered with shortcuts. ClickUp bookmark. MailerLite tab still open. Canva shortcut untouched. Bookmarks folder labeled "Business Tools" with seventeen links. Downloaded most of them during late-night planning sessions....