THE BLOG
The Build
Systems, routines, and structure for women building a business after work
I’m not done. I’m in it.
This is where I’m testing what works, fixing what doesn’t, and figuring it out as I go. I’m building from the middle.
If you’re building something while juggling a job, a family, or a brain that works differently… you’re in the right place.
Where I Started
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Choose the part of the build that matters most to you right now
Systems & Tools
What I’m using to make this work. Tested tools, simple systems, and quiet automation.
Planning & Productivity
Time, energy, and mental load management.
Work & Business
How I’m navigating a workday while building something of my own.
Behind the Build
My notes, pivots, and decisions as I figure this out in motion.
Marketing & Visibility
What I’m doing to show up, stay visible, and still protect my capacity.
Latest from the Blog
The Email Management System That Saved My Sanity
Email was the first thing to fall apart. Too many folders created with good intentions, then abandoned. Monday: 327 unread messages. Wednesday: 412. The inbox became this anxiety-inducing space where client emails disappeared into a void of newsletters and receipts. I...
Building a Business While Working Full Time: 2025 Strategy Guide
I build this business when my day job is done. Early mornings. Late nights. The space between meetings when I can think clearly for five minutes. Not leftover time. The only time. Building after hours isn't about squeezing more into already full days. It's about...